วันพฤหัสบดีที่ 30 ตุลาคม พ.ศ. 2551

Whats in a Name? Giving Birth to your Characters

So you've got your plot outlined, a title lined up and the research is done. You're ready to start writing your novel. But wait. Now comes the fun part: creating names for your characters. One of the best things about being a writer-besides the innate ability to create imaginary worlds-is giving birth to a character and then bestowing a name upon him or her. True, you didn't carry the character in your womb for nine months (especially if you're male). But he or she could've been in your head for nine months?or nine years. So choosing a name for your characters seems almost as important as the one you would give your own child.

The name you decide on will dictate the reader's perception of that character, so select wisely. If your character is an agoraphobic scientist, he or she should not be named Brittany or Rick. Does this bunch of hoo-hah sound familiar to you? Raise your hand now, don't be shy. I thought so. Now let me remove the rose-colored sunglasses so you all can see the harsh light of reality. The reality being that having a common name conjures up a stereotypical image. What picture forms in your head when you hear the name Tiffany? Pretty, popular, blonde-haired cheerleader? What about the name Melvin? Skinny guy with glasses and a pocket protector? Now what comes to mind when you hear something unique like Lyric? Or Dax?

We as writers have been blessed with a wonderful gift. We are a rare species unto ourselves in such a way that we can build alternate realities for the public to enter. We are storytellers that pull ideas out of our bu-that is-minds, invent our own language even, and the only names we can come up with for our characters are Johns, Susans, Kathleens, and Sams? Unacceptable. These are perfectly good names, don't get me wrong, but they're safe names. I used to be in an online critique group and someone said that if your main character has an unusual name, the secondary characters should have more common names; that way, it won't be so confusing to the reader. My initial response wasn't printable, but I can tell you that it sort of went a little like this: "Who died and made you Ruler of the Writing World? Heaven forbid we throw our readers a curve ball every once in a while."

It's called variety, folks. In the Dictionary, this word is defined as "the quality or condition of being various or varied; diversity." If you don't step outside your comfort zone and offer your readers some different flavors, you're not going to sell any books. I decided from the get-go that all the characters in my books were going to have unique names. I wanted to stand out from the pack and dance my own little jig. So here are some suggestions on finding primo names for your characters:

1) Books, Magazines, and Newspapers ? These are wonderful sources. In magazines and newspapers, a story, a self-help column or even a product ad could house a name that would be worth writing down. People use baby books to choose names for their children, so why not do the same for your characters? These books can be very in-depth, stating the meaning of the name as well as its origin. I've used The Writer's Digest Character Naming Sourcebook (1994, Sherrilyn Kenyon with Hal Blythe and Charlie Sweet). It features more than 20,000 first and last names and their meanings from around the world: Norse, Slavic, Teutonic, Arthurian Legend Names, and more.

I've also discovered the hidden cache of names in other people's books. I'm severely addicted to the adult romance books that come out every month: Harlequin Blaze and Temptation, and Silhouette Desire. And my favorite authors are Janelle Denison, Kristine Grayson, Carly Phillips, and Julie Kenner. Every once in a while, I'll find a name in their books that I can add to my continually growing list. Science fiction, time travel and fantasy books are good for names as well.

2) Walk of Fame - Hollywood actors and actresses may have been born with common names like Julia and Brad, but that doesn't mean their offspring have to suffer the same fate. Will and Jada Smith's children: Willow and Jaden; Demi Moore's girls: Scout LaRue, Rumer Glen and Tallulah Belle; Gwenyth Paltrow's daughter: Apple Blythe; John Travolta and Kelly Preston's son: Jett; Uma Thurman and Ethan Hawke's son: Ronin. Singer Brandi's daughter: Sy'rai; Thomas Jane (The Punisher) and Rosanna Arquette's daughter: Harlow.

Even some famous faces were lucky enough to have been born with one-of-a-kind names: Keanu Reeves, Jude Law, Jada Pinkett-Smith, Macaulay Culkin, Kiefer Sutherland, Oprah Winfrey.

3) Movies and Television Shows ? This avenue isn't as unorthodox as you might think. I guarantee someone out there could come forward and claim, "I was named after some character on a soap opera." Ridge and Thorne Forrester, The Bold and The Beautiful; Topanga Morris, Boy Meets World; Teal'c, Stargate SG-1; Leelou, The Fifth Element (my favorite movie of all time); Blade, Ellora Danan, Willow; Teela, He-Man cartoons. Need I say more?

4) Daily Life - For almost two years, I worked the night shift, keying medical claims. Due to that job, I now have a nice long two-paged list of boys and girls names. You would not believe how many wonderfully unusual names I came across every time I flipped a page: Princess, Precious, Treasure, Oreo, Malachi, Ashanti, Treyvon, Diabolique (for real!), Natividad?the list goes on and on. Just think. You could be sitting at your desk, standing in line at the grocery store/coffee shop/fast food joint, listening to a song on the radio, eavesdropping on a conversation, or talking to your neighbor and the next thing you know, you're bombarded with names for your characters. Being a writer, one can only hope that you're aware of your surroundings at all times and can see a potential story in everything that goes on around you.

5) Character Naming Contest/Vote ? I did this for my third book, which will be Book One in a teen series I'm creating. I had about four different combinations of a name I was trying to come up with for my main character. I sent an email out to my co-workers, close friends and family, asking them to vote on the name they liked best. The name that got the most votes became the name for my character. In return, I'll be including a special thank-you on the Dedication Page of the book. Although there are too many names to print, if they buy the book, they'll know they had a hand in choosing the name of the character. If you go the contest route, offer the winner a free copy of the book, a special gift, etc. If anything, you'll get plenty of names for future books.

I attended a book festival in Prescott, AZ last year. A mother and daughter came up to my table, read the back covers of both books, then walked away. A half hour later, they came back and purchased my first book (Secrets and Kisses) because the female character's name was Skylar. For whatever reason, the name meant something to that young girl. It could've been her name, the name of her friend, a relative?who knows? The point is, your readers are going to appreciate an "anomalous, exceptional, extraordinary, far out, incomparable, inimitable, special, standout, strange, uncommon" name. Now, you are ready to begin writing your novel. Your character has been born, breathing passages cleared (nice set of lungs there), weighed, measured?and awaiting a name. Get creative, step outside the box and remember? a rose by any other name should be something besides Tom, Dick, Harry and Jane.

Copyright ? 2004 Celise Downs. Reprinted with permission. Celise is a Young Adult fiction author and owner of Gemini Mojo Press. Her books, "Secrets and Kisses" (Mar 2004) and "Dance Jam Productions" (Sept 2004), are currently available on the publisher website at http://www.GeminiMojoPress.com/.

วันจันทร์ที่ 27 ตุลาคม พ.ศ. 2551

Top 7 Strategies for Writing Accounting Procedures

Part Two of Cash to Cash Cycle Series

Next: Sales

We've already found $250,000?so let's find another $250,000?

Laying the Foundation

Last week, we raised the question: what would your business do with $1,000,000? To lay the foundation we introduced inventory as the first of four areas that will lead toward our million dollar goal. And you saw exactly how to achieve the first $250,000 in cash savings by avoiding delays with an increase in velocity, as well as an increase in discipline and competency. But how exactly? With time ? as you saw with inventory and as you'll see this week.

Tackling Accounting Procedures

Let's continue that crucial theme of time with another major source on your balance sheet ? specifically, accounts receivable (A/R). If you have $500,000 or more in accounts receivable then STOP! We have found it again.

Reducing Average Days Collection

Why? Because if we focus on reducing your average days collection by 50%, then your accounts receivable balance will fall to $250,000 and the result will be an extra $250,000 in your bank account. And just like that, we're halfway to our $1,000,000 goal.

So now, let's see how this actually works in a real-life business scenario.

Accounting Procedures Service Business Example

A service organization with $700,000 in average A/R balances needed assistance. So we examined their A/R function to understand and quantify the workflow and workload issues. Then we designed and implemented a process to improve the A/R performance.

The metrics we developed reduced their "over 60" accounts receivables by 85% and their overall A/R balance by 50% within 90 days of implementing the new procedures. With these new processes and reports, the company now tracks Average Days Collection and past due rather than just Days Sales Outstanding (DSO) as the measure of their collection effectiveness.

The result: an extra $350,000 in cash. And, again, we explicitly see the crucial role of time and how an increase in velocity and discipline directly yields an increase in efficiency and cash savings. So how can you use time to your advantage?

Methods to Design the New Accounting Process

Decrease collection cycle. Examine customer accounts that go beyond your terms. Do not wait until twice the net terms to take action.

Tighten credit policy. Examine credit process for slippage. Do you have a credit approval process? Do you perform credit checks? What standards are used to extend credit?

Reduce credit terms. Change the credit terms you offer your customers. If you offer terms of net 45, reduce it to net 30. You might offer a discount of 1% if paid within 10 days else net due in 30 days. This is equivalent to 18 % annual interest and most businesses will take those terms.

Shorten the invoice process. Bill your customers immediately. This is a big one. Many service organizations wait until the end of the month to tally billable hours and determine customer charges. Do not wait until the end of the month. This could reduce your day's receivable by as much as 15 days right there. Email or fax your invoices to save another day or two (e.g. QuickBooks accounting software contains this feature).

Reduce billing errors. Most customers delay payments because of invoice errors. Customers won't recognize the invoice until it is corrected and may not even notify you, the vendor, of the error until you call for collection. Again, avoiding this delay in error and time will amount to cash savings.

Train Accounts Receivables personnel. Make sure that all personnel involved are training to understand the performance metrics for their jobs. For example, a company will manage $500,000 in monthly A/R balances (that's $6 Million a year!) using an A/R clerk who makes $30,000. But then the supervisor uses nothing more than On-The-Job (OJT) training for the clerk. Then the CFO thinks that he or she (the CFO) is really managing the money. But, in reality, that's not the case; the clerk is managing the money day-to-day. So shouldn't the A/R clerk receive enough training to manage such a significant amount?

After all, it only takes a 6% change in A/R in one month to equal the A/R clerk's entire annual salary. Isn't the A/R savings worth a little extra time in training?

Maximizing the Accounting Process. With the Accounts Receivable department you should use each element of the process to gain the most benefit for your business. And with time-saving procedures set in place, you will let your efficiency work for you.

Grabbing Your Policy Goal

With well-defined processes and procedures in place, you will increase efficiency by reducing your Average Days Collection. And of course a reduction in Average Days Collection means your Accounts Receivable balance will also fall, creating more cash on hand. And just like that we're halfway to our $1,000,000 goal. All you have to do is grab it.

Next week, we will look at finding still another $250,000 in the Sales function ? which will give us $750,000 toward our goal of $1 million in cash savings. So, again, not only do you aim to reap the rewards of extra savings to your bottom line, but also see more cash in the bank - $1,000,000 cash to be exact.

Chris Anderson is currently the managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing the layout, process design and implementation to increase performance. To learn how to increase your business performance, visit: Bizmanualz, Inc.

วันศุกร์ที่ 24 ตุลาคม พ.ศ. 2551

Seven Reasons Why a Hosted Inventory Management Solution Might Be Right For Your Organization

Upgrading. Downtime. Maintenance. Hardware obsolescence. Implementation issues. The litany of headaches related to the implementation and on-going care-and-feeding of enterprise based applications is enough make the savviest of companies want to engage in anything but another software implementation. Like a full-blown IRS audit. Anything?

If your organization is evaluating inventory management systems, consider that a hosted solution inventory management solution may be ideal for your needs if you feel this way. Hosted inventory management solutions such as Invendia eliminate the justified concerns of many companies that another software implementation is the last thing they want to devote resources to - capital, time, talent.

So, the top seven reasons why a hosted inventory management solution might be right for your organization?...

7. Quicker ROI. From an initial ROI perspective, hosted solutions shorten time-to-value by eliminating software implementation and cost issues. You focus on collecting your data, refining your processes, and defining your business goals.

6. Lower total-cost-of-ownership. Users of hosted inventory management solutions need not ever implement software upgrades, pay for maintenance, or add hardware. The net effect is to keep total cost of ownership in check.

5. Increased flexibility. Customers of hosted solutions subscribe for the user license they need today. As their needs change, they add or reduce the users. In this way, they never face the license over-capacity that plagues so many enterprise software deployments. Even more importantly, they increase their flexibility in responding to rapidly changing business conditions.

4. Reduced risk. Any enterprise software implementation takes time. The longer the elapsed time from project kick-off to go-live, the higher the likelihood that the project will lose momentum and management and staff support. Hosted solutions like Invendia do away with many of the preliminary steps of a software implementation (hardware selection, for example), and cause less friction and trauma within the organization. And hosted solutions offer you the advantage of single-source accountability because of the elimination of multiple vendor relationships that would be the norm in a standard enterprise software deployment.

3. Faster deployment. A faster deployment of the software is always a strong positive factor into how well it will be adopted and used by your organization. Hosted solutions typically offer faster deployments, with fewer internal pressures and distractions from day-to-day operations and activities. In short, the focus of the deployment is on end-user training and acceptance, since you won't have to install or maintain servers, networking equipment, security products, or other hardware or software.

2. Easier innovation. Another key advantage of the hosted model is that it facilitates on-going process innovation as new functionality can be introduced incrementally over its lifecycle. The traditional model of purchased and locally implemented software binds companies into "big-bang" versioning where updates are introduced in batches - typically every 12 to 18 months. That model inhibits the real-time improvements of software and processes as they become available. In a hosted environment, major new product releases and improvements can literally be made overnight.

1. Lower cost and smoother cash-flows. Hosted solutions like Invendia have a decided cost advantage over traditional packaged software offerings like SAP and Oracle: low hardware and software costs (you need only outfit your users with PCs, which they likely already have), no depreciation costs, no software or hardware maintenance costs, and lower implementation costs.

With hosted solutions, the first year total cost of ownership can be five to ten times less expensive than enterprise software with the majority of savings resulting from the elimination of upfront integration and customization projects. Thus, the payback period is considerably shortened.

And hosted solutions offer much smoother cash-flows, with no large up-front cash outlays that need be subsumed by your organization.

So, the hosted model of enterprise software lowers risk, simplifies licensing, eases deployment, encourages innovation, and decreases costs, all of which result in faster return on investment, lower total cost of ownership, reduced risk, and the flexibility that you need to successfully compete in today's fast-moving business climate.

Ash Seha is a marketing manager at Invendia, a leading provider of Vendor Managed Inventory (VMI) and Web-based Inventory solutions.

วันพุธที่ 22 ตุลาคม พ.ศ. 2551

Are Your Sales Meetings Boring?

Many sales meetings are boring and a waste of salespeople's time, say the majority of salespeople I interview. A review of what's going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates.

Inviting a vendor's sales representation to present a product training program never hurts, but if product knowledge were the criteria for success in sales, about 90% of the fledgling salespeople in North America who are about to lose their jobs would be top performers. While product knowledge is important, it won't turn a mediocre performer into a top producer.

What's missing in most of the salespeople I meet is a general lack of sales skill. But rarely do I see sales meetings focus on teaching salespeople how to sell more products to existing customers or how to penetrate a prospect who is giving the lion's share of his purchases to the competition.

Here are several ideas that will allow your sales force to leave their next sales meeting with enough ammunition to improve their performance:

1. Ask two or three of your top salespeople to join the manager or sales manager on a panel. Give the sales force enough advance notice to identify several sales obstacles they are facing and jot each of them down on a separate piece of paper. At the sales meeting, call out the question and allow the panel to respond with their most effective ideas.

2. Invite three loyal customers to attend your next sales meeting and answer questions from the sales force about what services they most appreciate from a salesperson and what it is about your company that makes them such loyal customers.

3. Invite each salesperson draw a number out of a hat to determine the order each salesperson will present a 15-to-20-minute sales presentation on a key product line that the company is emphasizing. What makes this approach especially effective is to capture each presentation on video. When the presentations are over, replay the video and ask the audience to critique each presentation.

4. Ask each salesperson to present to the sales force background and details on one of his or her key prospects. Invite the sales force to make suggestions as to what the salesperson might do differently to penetrate this account.

5. Buy a copy of the One-Minute Salesperson for each salesperson to read, then at the sales meeting, go around the room and ask the salespeople to tell the group what they plan to do differently after reading this little book.

6. Announce a sales contest that will reward the sales force with a weekend getaway if they achieve a measurable goal over a measurable time frame. Goals could include:

? Bring in five new credit-approved customers who purchase a minimum of $10,000 over the next 120 days.

? Identify each salesperson's year-to-date gross margin. Improve individual gross margin by one percentage point over the next 120 days.

? Achieve a sales goal on an emphasis product line over the next 120 days.

7. Identify specific problems your company's typical customers frequently face and brainstorm specific techniques to help your customers overcome them.

8. Brainstorm what your company has to offer customers in your industry that your individual competitors cannot match. What sets your company apart from each of your key competitors?

Set a personal goal to make your company's sales meetings more fun and more effective in 2005.

Bill Lee is author of Gross Margin: 26 Factors Affecting Your Bottom Line. $29.95 plus $5 S&H. All credit cards accepted. http://www.mygrossmargin.com or email blee@mygrossmargin.com

วันอาทิตย์ที่ 19 ตุลาคม พ.ศ. 2551

Positive Thinking: Polyanna Syndrome

Why do we have such a downer on Pollyanna? After all, she is just a little girl with a big dose of positive mental attitude. Instead of mocking, may we should learn something from her. I'm not saying we have to turn into Pollyanna, but when you think about it, positive thinking is the only sensible way forward. Our thinking creates our reality, so isn't it just a bit daft to be creating our reality based on negative thinking? When we realise this, we understand we cannot afford the luxury of negative thinking.

As Einstein said, "we are boxed in by the boundary conditions of our thinking." Mind management is essentially the key to life management, and we all have the power to choose what we think. It may take time and effort to break the habit of negative thinking, but that is just what it is, a habit. So the trick is to cultivate a new habit of looking for the positive. And the first step is to catch yourself when you are thinking negatively. It may shock you just how many of those 60,000 thoughts that run through your mind every day are of the negative variety. Perhaps when you catch yourself thinking negatively, you can turn it into a positive "but". Whatever it is, look hard for something way to turn it around by seeing an advantage. Focus on the fact that your outer world reflects your inner world, so which way would you rather think? Create the habit of positive thinking.

A good tool for this is daily affirmations. These are sayings repeated on a daily basis to manifest a more positive reality. It is a way of harnessing the power of words for your benefit because your reality starts with a thought. Help the mind along a more positive path. Just remember the rule with affirmations is that they must be personal, present and positive, for example "today I achieve everything I want effortlessly" rather than "today I will not have any problems". You can start with something simple like "I choose happiness" or "I create my own reality". You can write them, say them, sing them, it's up to you, but a minimum of six times a day is good.

As the saying goes, whether you tell yourself you can or tell yourself you can't do something, you are right. So what have you got to lose by thinking positive?

?Frances Hall

After many years working in film and music, Frances changed career direction to find what for her is a more fulfilling way to live. Now an accredited life coach, massage therapist and writer, she is doing what she'd rather be doing - helping people get the most out of their lives. Her intention is to "Liberate, Inspire, Focus, Empower". Check out http://www.lifematters.gb.com

วันพฤหัสบดีที่ 16 ตุลาคม พ.ศ. 2551

Family Management Tip #2: Choosing the Right Organizer for Your Family

What method do you currently use to organize your family? Do you mean my paper calendars or my electronic ones, you ask? If you're like the vast majority of people we surveyed, you're probably using a wall calendar on or near the fridge. And, for portability, you keep the same information on your pocket day planner, which you carry around.

You might also have some information on a personal digital assistant (PDA) and your calendar at work, perhaps Microsoft? Outlook? or Lotus? Notes?. You worry about how to keep all these calendars synchronized, along with those of your spouse's. And you really manage your family in a day-to-day manner - sending an email or IM reminder or calling someone to make sure they've done something.

Or perhaps you're a little better than that. Maybe you've chosen a paper calendar/organizer that's specifically oriented to busy families. That's a great first step. As long as you're mostly home-bound and you don't need to share that information with anyone outside of the house, a paper-based family organizer is a good choice.

If you have school-age children, no doubt you have to deal with a mountain of paper that keeps piling up every time they empty their school bags. How do you keep track of their homework schedules?

Maybe you need to share your kids' appointments and activities with a babysitter, relative, or ex-spouse. How do you do that? Perhaps you use a web-based calendaring system such as the one provided by Yahoo?, MSN?, or AOL?.

But you still keep the wall calendar, because you still need to communicate that information with your family - now you have more places to keep the information synchronized.

A newer crop of web-based calendaring applications has debuted this year. These are specifically aimed at making it easier to share calendars with family and friends and "to bring it all together". So the choice just got more confusing.

What's the right tool for your family? Should you just stick with the tried-and-true wall calendar and live with its inadequacies, or should you attempt an electronic solution?

Glad you asked. Here's a set of questions to ask of any tool that you're considering. The tool that's right for you will depend on your answers:

  • What is the set of problems you're looking to solve? Do you mostly care about coordinating appointments? Do you want to keep track of things like chores, homework, medication, and so on? Do you need to share information with friends and relatives? Do you want to share ALL information, or only selectively share the information?
  • How easy is it to use? Paper tools are easy and quick, but they're not accessible from everywhere and keeping them up-to-date is a problem. Often, but not always, using computer-based solutions (whether using the web, desktop, or PDA) requires a certain amount of patience, but they tend to be more portable and accessible. Will the benefits of the computer-based solution make up for the inconvenience? Even if it does, is the system easy enough to use that you will use it consistently?
  • Will it work for my whole family? Feeding a time management system is a chore that's more likely to be completed if everyone in your family can easily use it.
  • How likely are you to continue using it? Making a commitment to time management, in whatever form, requires a certain amount of discipline. If a system is not delightful to use, it could quickly become a chore that is unsustainable. So weigh the usability of the system from that perspective.
  • How accessible and portable is it? This is an important reason to choose an electronic solution in the first place. If you're on the road or in the dentist's office, how can you easily find out if there's a conflict with some other appointment you're trying to make? Is the solution usable by a mere mortal (namely you) who may not have the patience to deal with clumsy little keyboards or the multiple steps it takes to navigate, for example, a cell phone calendar?
  • How easy is it to share information? Are members outside your family easily able to access the appropriate information (and only the appropriate information)? How much effort does it take on your part to share that information?
  • Does the system give back more than you put in? How easy is it to synchronize your information with, say, your spouse's work calendar and your own work calendar? If you make an entry on the system, does it automatically synchronize with other calendars that are important to you?
  • How much automatic input do I get from the system? How automatically does information that you care about, like your kids' homework or athletic schedules, and your local community schedules, come into the system?

You're probably asking yourself by now, is this all really worth it? This is a fairly daunting set of questions to ask. Isn't there a review somewhere of the different solutions available? That is material for another article.

Saro Saravanan is the Founder-CEO of Mediabee, which makes Mediabee Family Dashboard, a free family management tool built to address the needs of busy families and their organizers. In the past, he was the chief architect who launched Fidelity NetBenefitsSM, an employee benefits and retirement services portal used by over 10 million users. Be sure to read the rest of his articles from this series on Family Management. Download Mediabee Family Dashboard today at http://mediabee.com and streamline your family life.

วันจันทร์ที่ 13 ตุลาคม พ.ศ. 2551

Wedding Cake Design Through History

The design of the traditional wedding cake has varied greatly over time. Once a sign of fertility, the wedding cake of the Roman Empire was made of wheat or Barley. The small cake was then broken over the bride's head, celebrating her fertility.

The design of the wedding cake changed and it became a tradition to pile several small cakes on top of each other. The bride and groom then tried kiss over the top of the cakes without knocking them down. A successful kiss was a good omen, bringing a lifetime of prosperity to the new couple.

The current traditional design of wedding cakes first appeared in the 1660's. A French Chef visiting London attended a cake piling ceremony. He was shocked at the way the cakes were stacked on top of each other, and how often they fell over, so he created the tiered iced style of wedding cake we know today.

The wedding cake is more than just a desert at your reception. It is a symbol of good fortune and married bliss. Your guests always enjoy admiring the wedding cake and devouring the cake too. Even on a limited budget, you can present a beautiful wedding cake. Low cost options could include buying a stacked cake from your local bakery and dressing it up yourself. Ordering a cake from a pastry class at a culinary school could also be an option. There are also supermarkets and wholesale clubs that may offer bargain priced customized cakes.

For more information, visit these sites:

http://www.WeddingCakesInfo.com
http://www.WeddingFavorsInfo.com
http://www.WeddingReceptionInfo.com